Interesting study on the social role of gossip, and how we are hard wired for it..
http://www.guardian.co.uk/technology/2012/jan/29/gossip-good-research-robb-willer?mobile-redirect=false
Extract:
"[what do you mean by 'prosocial' gossip?]
It is a subset of gossip that involves warning other people about
untrustworthy others. We think it is pretty common. We find generous
people are more likely to engage in it and they report doing so out of a
motivation to help others. It is very different from malicious gossip, which might be driven by a desire to tarnish another's reputation or advance oneself."
Extract:
"[what do you mean by 'prosocial' gossip?]
It is a subset of gossip that involves warning other people about
untrustworthy others. We think it is pretty common. We find generous
people are more likely to engage in it and they report doing so out of a
motivation to help others. It is very different from malicious gossip, which might be driven by a desire to tarnish another's reputation or advance oneself."
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