Sunday, April 22, 2012

Share and enjoy

Now for the good news – sharing can make you happy. Pass it on
some extracts:
-Social media have tapped into something quite fundamental and the sharing urge in human nature may stem from something more basic than anything else: simple arousal and the fight-or-flight response that we share with our distant ancestors. .
-A group of students was asked either to sit still or jog in place for 60 seconds and then to read a neutral news article that they could email to anyone if they so desired. Fully 75% of the joggers decided that the article was fascinating enough to email to someone else. And the non-joggers? Only 33% thought sharing was the right option. Perhaps Facebook's next major acquisition should be StairMaster.
-being virtually rejected actually activates the same brain areas that are associated with physical distress, the dorsal anterior cingulate cortex and the anterior insula.
-Psychologist and novelist Charles Fernyhough once referred to Twitter – on Twitter, of course – as "a great example of what Piaget called 'collective monologues'. Lots of people chattering away with no attention to each other."
-Indeed, a recent study suggested that individuals who ranked higher on emotional instability were more likely to share online, though not in person, echoing the findings of psychologist John Cacioppo that a greater proportion of online interactions correlates with increased loneliness and isolation. Clearly, not all sharing is created equally.
-According to unpublished results by Eva Buechel, now at the University of Miami, online sharing can actually make us feel better, serving as a very real form of emotional therapy. It's as if every tweet that gets passed on, every link that is re-shared activates our brains' pleasure centres, releasing endorphins in much the same way as physical pleasure, exercise, excitement or strong sensory stimulation.

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