The Money-Empathy Gap
New research suggests that more money makes people act less human. Or at least less humane.
- Earlier this year, Piff, who is 30, published a paper in the Proceedings of the National Academy of Sciences that made him semi-famous. Titled “Higher Social Class Predicts Increased Unethical Behavior,” it showed through quizzes, online games, questionnaires, in-lab manipulations, and field studies that living high on the socioeconomic ladder can, colloquially speaking, dehumanize people. It can make them less ethical, more selfish, more insular, and less compassionate than other people.
- In a country that likes to think that class doesn’t matter, these social scientists are beginning to prove just how determinative money is.
- Nor does it attempt to apply its conclusions about the selfishness and solipsism of a broad social stratum to every member within it: Gateses and Carnegies have obviously saved lives and edified generations, and one of the biggest predictors of a person’s inclination to donate to charity is how much money he has.
- studies of ethical behavior indicate a strong correlation between high socioeconomic status and interpersonal disregard. It’s an “additive” effect; the fever line points straight up. “People higher up on the socioeconomic ladder are about three times more likely to cheat than people on the lower rungs,” he says. Piff’s research also suggests that people who yearn to be richer or more prominent make different choices than those more content with their present level of material comfort.
- Americans across the board can have a high tolerance for inequality if they believe it is meritocratic. The research by Piff and his colleagues points to a different possible explanation for the income gap: that it may be at least in part psychologically destined. This in turn raises the ancient conundrum of chicken and egg. If getting or having money can make you hard-hearted, do you also have to be hard-hearted to become well-off in the first place? The bulk of the new research points decisively in the direction of the former
- “Upper-class drivers were the most likely to cut off other vehicles even when controlling for time of day, driver’s perceived sex, and amount of traffic.” When Piff designed a similar experiment to test drivers’ regard for pedestrians, in which a researcher would enter a zebra crossing as a car approached it, the results were more staggering
- In experiments she published in the journal Science in 2006, Vohs “primed” her subjects to think about money, which is to say she planted the idea of money in their minds without their knowledge before observing their social interactions compared with a control group. ..... Every subject in the study bent down to pick up the mess. But the money-primed subjects picked up 15 percent fewer pencils than the control group. In a conversation in her office in May, Vohs stressed that money-priming did not make her subjects malicious—just disinterested. “It’s not a bad analogy to think of them as a little autistic,” she said. “I don’t think they mean any harm, but picking up pencils just isn’t their problem.”
- Over and over, Vohs has found that money can make people antisocial. She primes subjects by seating them near a screen-saver showing currency....Vohs showed that money-primed subjects gave less time to a colleague in need of assistance and less money to a hypothetical charity.
- “Money,” says Vohs, “brings you into functionality mode. When that gets applied to other people, things get mucked up. You can get things done, but it does come at the expense of people’s feelings or caring about them as individuals.”
- The corollaries to this poverty work are potentially explosive: Wealth may give you a better brain. It may make you a more strategic thinker, a savvier planner... And the cognitive benefits of affluence may accrue incrementally, speculates Dovidio, so that very rich people have better brain functioning than moderately rich people. These hypotheses are at the untested frontier of the new science: “I think in ten years we’ll have a compelling story on this,” says Dacher Keltner, the psychologist who oversees the work of Piff and his colleagues. But already the outline is becoming clear. Princeton University psychologist Eldar Shafir has shown that in environments of abundance, people make better financial decisions—it’s not that rich people tend to be better educated and can afford better advice, but that people living paycheck to paycheck don’t have the mental space to make the smartest long-term moves. The efficiencies of the affluent brain may trigger the shutting down of what the researchers call “pro-social” impulses and lead people toward the kinds of behaviors that a hedge-fund manager I spoke to characterized as “ruthless.
- This is Hazel Markus’s main research interest: the mind-sets of class. She and her colleagues have found, broadly speaking, that the affluent value individuality—uniqueness, differentiation, achievement—whereas people lower down on the ladder tend to stress homogeneity, harmonious interpersonal relationships, and group affiliation
- The American Dream is really two dreams. There’s the Horatio Alger myth, in which a person with grit, ingenuity, and hard work succeeds and prospers. And there’s the firehouse dinner, the Fourth of July picnic, the common green, in which everyone gives a little so the group can get a lot. Markus’s work seems to suggest the emergence of a dream apartheid, wherein the upper class continues to chase a vision of personal success and everyone else lingers at a potluck complaining that the system is broken. (Research shows that the rich tend to blame individuals for their own failure and likewise credit themselves for their own success, whereas those in the lower classes find explanations for inequality in circumstances and events outside their control.) But the truth is much more nuanced. Every American, rich and poor, bounces back and forth between these two ideals of self, calibrating ambitions and adjusting behaviors accordingly. Nearly half of Americans between 18 and 29 believe that it’s “likely” they’ll get rich, according to Gallup—in spite of all evidence to the contrary
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