Decision Quicksand

Should you read this story? Why you're having trouble deciding - Red Tape
some extracts:

• Little decisions cause a big problem precisely because they are surprisingly hard. Faced with too many options, consumers unconsciously connect difficulty with importance, and their brains are tricked into heavy deliberation mode.
• Instead of realizing that picking a toothbrush is a trivial decision, we confuse the array of options and excess of information with decision importance, which then leads our brain to conclude that this decision is worth more time and attention.
• Research shows that time spent in decision quicksand before a choice correlates with dissatisfaction after the fact.  And of course, there's all that wasted time and emotional energy.
• Set decision rules and stick to them. In other words, start with a time limit that reflects the true importance of the choice. For example, "I will book a flight in 5 minutes, no matter what."
• Breaks can also help. Spending time away from a decision-making process can free the brain from an obsessive loop. "Even minor interruptions, short breaks, or momentary task switching can change information processing from a local, bottom-up focus to a top-down, goal-directed mode 

I wonder if this is in anyway related to the phenomenon described by Antonio Damasio in his book Descarte's Error, where a subject with frontal lobe damage, whcih meant he had limited emotional engagement in decisions, couldn't decide between two roughly equal dates for an appointment. It seemed the lack of an emotional weight one way or the other (or to end the process) resulted in an endless rational reasoning loop. Could another factor in decision quicksand be that trivial decisions lack emotional weight, and hence are vulnerable to such infinite analysis? And does this say anything about those of us (like me) who seem particularly inclined to fall into it?