Attention and the web

Fittingly brief article on attention and technology:
Untangling the web: attention | Technology | The Observer

References a book on the typic, with a collection of pieces from the likes of Steven Pinker etc., but also points out jury is still very much out in terms of hard evidence (at least for the moment).
But I do like her closing comment:
" Over the last year I've insisted again and again that the web is not doing anything to us; that it merely presents us with a mirror that challenges us to face ourselves. The only way we can untangle ourselves from the web is to pay attention to this, and to reflect on what it is, in the 21st century, we do to ourselves and to one another."

I personally don't concur that the web is not doing anything to us, since I think any such significant change in how we organize, evaluate and manage not only our lives but our self and social image, must result in some cognitive changes, just as countless other things do. But I agree with the idea that what really is required to deal with this is not just better analysis and understanding of the technology, but of ourselves as well. As the title of Charlie Brooker's new TV drama  suggests, it is a "black mirror", a glass through which we see ourselves, albeit sometimes darkly.