Tuesday, December 13, 2011

pink vs. blue, really boys toys?

The famous Hamley's toy store in London has decided to scrap its traditional separation of boys and girls toys and instead arrange the sections by type of toy. Apparently until now some floors were floral and pink for the 'girls stuff', and 'boys toys' were in their own levels , all noise and action.
This has prompted a couple of interesting news articles about what, if any, real gender taste differences there are. The bottom line is it's very hard to be sure either way, since nature and nurture are so intertwined, and initial environmental nudging can result in the same reinforced feedback loops as inate disposition. What does seem likely is there is no genetic female preference for pink (something which makes sense given that in previous times pink was considered a boy's colour!) but there is probably some tendency for boys to prefer vehicles and machines, and girls to prefer more role based toys, such as dolls. As someone with both a daughter and a son I can definitely provide ample supporting anecdotal evidence for this one, but despite this was still impressed recently to see in a documentary that this gender preferene is also visible in chimpanzees, even so far as the more masculine (as indicated by testosterone) the chimp was, the more likely it was to choose a toy car over a doll.
What follows are three articles from the Guardian. 

Pink vs, Blue - the initial piece that caught my attention:


Are pink toys turning girls into passive princesses  - an artcle by Kat Arny who argues against the matter

Out of the blue and into the pink  - by master debunker Ben Goldacre who turns his attention to spurious evolutionary reasonings

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